Here’s the deal. We created the “Beth” campaign and we loved Beth. She was great to work with, super charming, nailed every tongue-twisting line on the first take. A true pro and a fantastic brand ambassador. Then reality set in. She was a lot more expensive than, say, cheese.
What if we could tell the same kinds of full-flavored stories, but instead of casting talented actors with all the hair, wardrobe, travel and whatnot, the stars could be Sharp Cheddar and Colby Jack? It’s a win-win. We make production more efficient and the brand team likes that cheese is always the hero (in a manner of speaking).
That’s the True Hollywood Story of how Cheese Drama was born.
It’s a six-part brand content series with a cast of delicious bite-sized characters. They all have their own suspiciously familiar issues, and together the ensemble proves once again that Heluva Good Cheese definitely has a flavor for the dramatic.
"The Introduction" - Just a couple of cheeses making casual conversation at a backyard bbq.
"The Call" - Oh, son of a...
"The Ex" - Summer romance is heating up. Try to keep your cool.
"The Secret" - True cheese love can conquer almost anything.
"The Meltdown" - It will get better, parents. It will get better. Right?
"The Dance" - It only feels like everybody's watching. That, and everybody's watching.
Art Direction - Natasha Zerjav
Copywriting - Anna Henderson
Creative Direction - Terry Stewart
Production - 90° West
Post Production - 90° West